by Adam Polansky
August 5, 2013
Every day we hear that any company that isn’t on the train to Mobiletown will suffer the fate of the dinosaurs. If you are a UX pro and you aren’t working on mobile apps or optimized web sites, you will be asked sooner or later.
If you cut your teeth on the Web, you probably hope that most of the same rules and conventions will also apply to mobile. Sure, some adjustments may be obvious: touch-screen, device differences, smaller screen space, etc., but there’s definitely more too it than that. Adam Polansky has some good news and bad news.
- The bad news: You will have to abandon many of your long-cherished conventions for Web design.
- The good news: You won’t have to abandon everything you know.
- MORE good news: The way people feel about “their” apps makes UX and usability is more indispensable than ever.
After a decade and a half in a Web-centric career, Adam recently joined Bottle Rocket, a strategy, design and development agency devoted entirely to native mobile apps. He’ll share some things he had to un-learn, learn and is still learning about philosophy, process and expectations along with a few useful resources.